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More than anything, starting a business is about betting on yourself. You are betting on your ideas, your skills, and your success. Today’s guest, Reed Goossens, knows all about betting on oneself as an Australian who moved to New York City, starting a real estate career from scratch—no network and no funds. Reed joins host Shannon Robnett to discuss how he built a thriving business ecosystem, made money in titling land, and developed an A-Team that is helping others on their journey to success. As an engineer, he also shares how he used his degree and experience to supplement his real estate venture and gives advice for aspiring business owners and dreamers out there on how to take life one step at a time. Tune in for more motivational insight as well as practical business advice on this episode!
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Reed Goossens: Learning To Bet On Yourself

In this episode, I’ve got Reed Goossens. We're going to talk about what you do if you move halfway around the globe and start investing in real estate. Reed's journey brought him from Australia to New York City, no network, limited funds, to build a business out of nothing. You're going to want to stay to see what he's got to talk about because we're going to discuss how to create a successful business ecosystem, how to make money in titling land, and how to develop an A-team that's going to help you with success. With that, help me welcome Reed to the show. Reed, how are you?

Thanks for having me.

What part of Australia are you from?

I am from the Sunshine Coast in a place called Noosa. It's a tourist town. It's in Queensland. If you've heard of Brisbane, it’s about 1.5 hours North of Brisbane.

My daughter spent about six months in Maroochydore.

That’s interesting. What was she doing up there?

She was doing some missionary work. She was hanging out down there. I snuck over there to surprise her. That's not something that's easy to do. That's not right around the corner. What a beautiful place. You came to the States. Why New York?

I fell in love with it twice. Prior to moving to the States, I backpacked through the United States. After uni, you go on a pilgrimage of checking out the world and seeing what you want to do with your life in 23, 24. I fell in love with New York in 2009 and I said to myself, “I need to live here at some point in the future.” That same year that I was backpacking, I met my girlfriend who's now my wife, Erica. She happens to be American.

I moved to the United States in 2012 to chase her but also to live in New York City. The goal was to be an ex-pat. Live here, get a job and move home. That was it. It was nothing more than that. I'd already been bitten by the real estate bug prior to moving to the US. For me, the US was more about challenging myself to live in another country, be an ex-pat, and have a visa to do all those great things. The fear of regret, I didn't want to wake up when I was 60 years of age and go, “I wish I moved to New York City.” Fast forward more than ten years later, let's talk about real estate.

Now, you're hoping you wake up at 60 years of age. It's funny because you're talking about you moving to New York, and there are many people in New York that want to move to Australia. Everybody wants to go somewhere different. When you got here, you were bitten by the real estate bug. What was different? What did you notice that was different between investing in the States and investing in Australia? What were the nuances there? What’s the difference?

I was bitten by the real estate bug prior to moving to the States. I was self-educating in Australia about fixing and flipping, lease options, the common things that you would see here in the US. When I got to New York City, I realized that the amount of networking, the opportunities to be surrounded by other people was on steroids compared to where I was from. Brisbane happened to have a small property meetup event that was once a month, and it happened to be in the city that I lived in, but nowhere else around the country did that have this access to other investors who were doing deals and stuff like that.

Moving to the States, moving to New York City, being fresh off the boat for two weeks, I was at my first REIA event, the Real Estate Investment Association. As a newbie, I was blown away by the amount of access to information. There were 200 other active investors there. I got to network with these people, it was the Big Apple. It’s all these things that the average American takes for granted. I was like, “This is exactly where opportunity happens.”
In terms of the nuances of real estate investing, New York City is like Australia. Think of Australia like New York, San Francisco, LA, high appreciation markets. We don't have these secondary and tertiary markets like you do. I think of Charlotte, North Carolina, or tertiary markets like Tampa, Florida where there’s population but there are also good attractive cap rates. We didn't have that in Australia.

The major thing for me was access to cashflow and that was the biggest driver. I remember buying my first property for $38,000 in Upstate New York because I could drive there. A lot of stuff is said there, but the start and differences are all about cashflow and access to information for me being a fresh-faced, bushy-eyed Australian coming halfway across the world.

In Australia, you're looking at more of an appreciation play. There's not much cashflow in it but somewhere down the road, you're going to be able to sell for more than you bought for. Whereas that was a completely different concept here. Take us down that road a little bit. You don't speak the language. You're in a brand new country and you're tackling this thing called real estate. What is it that you're needing to do to differentiate, set yourself apart to get your first deal to get going?

The biggest thing for me was learning the investment language. I didn't even know what an LLC was. I didn't even know what cash-on-cash return meant. I didn't know what the cap rate was. For me, in my early days being in New York City was about surrounding myself with people who I aspired to be. Secondly, it was understanding the investment lingo. That was different for me coming from Australia. The third thing was all about access to financing. Being fresh off the boat, I didn't know what a credit score was. I didn't have any credit. Trying to develop that from scratch was a learning curve in the total process of understanding the US real estate market.

With that, you had no credit and you’re trying to figure that out, you mentioned your first deal was $38,000. Did you have a rich aunt? Were you able to creatively finance? How did that go down for you?
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Bet On Yourself: You have to realize what life is giving you in terms of clues to help you keep to that next step.
It was purely through saving money. My background is in instructional engineering. I went to university for Structural Engineering. I was able to save a bit of money prior to moving to the United States. It was all my cash. It was my life savings at that point at 26, 27. No one gave it to me. It was purely saved from working a corporate job. I could pay all cash for it. When I quickly realized that I couldn't get leverage, I was like, “I need to pivot here. How do I go and get my first deal done?” You don't get to deal number 10 without doing deal number 1.

I was like, “I could afford Syracuse, New York. What's so special about Syracuse? I can get to it on a four-hour bus ride from New York City.” It was cheap. I could use my money and it was my money. If something went wrong, it was only my money that I was going to lose and I was at that stage of self-education. At that point, it was about 2.5 years of educating myself. I knew I had to dive off the deep end and get that first deal done. Knowing that, “If I lost, it would suck but I wouldn't be on the street.” I'd still have my job, keep a roof over my head and keep the bills paid. When I was assessing all that “risk,” I went and pulled the trigger and took down my first little deal.

That was your first deal. What number was your last deal?

We have about 3,000 units in the portfolio. I'm about $450 million in assets under management. That's all in Central Texas, and not even anywhere near Syracuse, New York. I don't own those properties anymore. I haven't owned them for many years and it’s not all cash.

You figured out how to do the leverage thing. A few things have changed. How did you scale from one all-cash deal? Looking back on it, the tenacity was there, but knowing what you know now, that was not sophisticated because there was no leverage. There's nothing creative about it. Your cash-on-cash was despicable, compared to what you're doing now because there was no leverage behind it. How did that education come in and get you from there to where you're at now? What were some of the steps that you learned that brought you up that high?

The first thing, and back to that power of that first deal, it’s proving to myself that I could do it. It’s one thing and moving halfway across the world to chase a girl and live in another city. It's another thing to be like, “Let's go do this. Let's get going towards the goal.” I always had an inside of me that I wanted to be my own boss. I just didn’t know how to get there. Real estate was that vehicle and has been that vehicle to get me to leave my day job and now do this full-time.

Your question was how I pivoted. It’s going back to surrounding myself with certain different people. I did two deals in Upstate New York and I was about to flip in Philadelphia at the end of 2013. I'm having a conversation with a good friend of mine who came down from Canada. I was sitting at a bar in New York City, I remember it to this day, and I'm boasting to him, I probably had 6 or 7 little units across 2 or 3 deals. I'm saying, “I'm crushing it. I'm doing all this cool stuff.” I was still doing my day job. I was still grinding away not getting paid much as an engineer in New York City. He then said to me, “That's great. I closed on a 70-unit deal.” I said, “Seventy?” He’s like, “Yeah.” I was like, “How the hell do you do that?” He's a guy that was already a good friend of mine but he then taught me and went on to talk about other people's money, getting a mentor, and getting seller carryback financing. It’s all these things that I was learning about in my education, but he had gone applied it on this huge scale tenfold. Now, the bar is not down here, it is up here.

That's another person that I know but I didn't even know he was involved in real estate. There it is. It’s like a challenge. He’s Scott, a good mate of mine. I’m saying to myself in my head, “If he can do it, why can't you do it?” That spark inside me to go, and I went down the path and got a mentor. I went in and started my own podcast about investing here in the United States because I needed capital. I needed to raise capital from other people. Through that mentor, I was able to co-GP on his deal. I was able to raise money on his deals over a couple of years, then I started to go out on my own.
It’s not about jumping to step 20. It’s about just keeping the momentum moving forward slowly.
— Julie Smith
I started looking at my own deals and that then led me into my 1st deal and 2nd deal. This has happened over periods of years. I'm talking to your readers out there. It's not like it's happened overnight. It's a lot of hard work and a lot of sleepless nights. Coupled on top of the fact that I needed a job to stay in this country. I wasn't married at the time. I'm now married. All these things happened. I'm summarizing it quickly so we can dive into it.
Another important part of my journey was the realization that I had a skillset that I could take and use in the corporate world. I was an engineer when I moved to LA in 2014. In 2014, I said to myself, “I don't want to be an engineer anymore. What job can I get that can make me the most amount of money for a W-2 employee, and that I can still stand the country and I can still keep learning? I've got a skillset. I can project manage. I can build stuff. Why don't I go work for a developer as an owner's representative? Let's reach out to a bunch of people.”

Coincidentally, they love the fact that I was an engineer. I'm detail-oriented, I'm good at math, and I can manage projects. I came from the institutional world. I went and joined a developer and I helped him build close to 500 high-end luxury apartments in Long Beach, California over a period of four years. I was able to keep earning good money, keep seeing how the big boys do it, these big developers go and build stuff from scratch and keep doing deals on the side whilst learning at the same time.

The reason I say that's a critical part is there are probably people reading, who have a skillset that could be transferable. Looking back on it, it was quite a smart step and I didn't make it thinking years later that I'd be talking to you on a show about what I've built, but it was a critical stepping stone to get to where I am now.

That's important because many people that get into real estate leave a career and a college degree behind it. It's nice to hear that you're using yours to some degree. You were able to use that and bring that into where you're at, not a medical examiner that's now in real estate or some of the other stories I've heard. One of the things that you brought up there in that whole thing was that there are steps. It takes time. Chronologically, we're talking about 2013, two foreigners walk into a bar, have a conversation and set the bar pretty high. There should have been maybe a Jewish guy in there or something.

The reality is there were steps there, and a lot of people don't realize that there's a lot that goes on between this thing of starting in real estate and this overnight success that everybody looks at and goes, “Reed, you've become successful in real estate, you've written books and you've done all these things. How did that happen?” It started back in 2009 when you came here and started looking at Syracuse, New York. That story often gets forgotten, and people don't realize that you've been at this for over thirteen years.

I picked up the book, Rich Dad Poor Dad, in 2009. I quit my corporate job in 2017, so it took me eight years to read that book. I was a super slow reader. It took me eight years to get to a point where I felt comfortable enough to say I'm going to go out and do it on my own. I had a green card and visa issues but that’s how long it takes. To your point, there are many “overnight successes.” It will take time. It's a marathon. If you want to become financially free, it isn’t going to happen in twelve months.
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Bet On Yourself: That’s the little things that help. Those stepping stones help create procedures and systems that will put you in good stead for years coming down the line, that will make you ultimately successful.
If you think it's going to happen in twelve months, and you get to the end of twelve months and it hasn't, the likelihood of you quitting is a lot higher. If you set the expectation that it could take a decade, then you're going to be running that race for a decade. Allow yourself to grow over a decade. After a decade, if you haven't achieved it, I'm sure you've achieved a lot of other things along the way. It's all about the mindset on the frontend.

We often hear that you often overestimate what you'll get done in a week and underestimate what you would get done in ten years. Looking back, you're picking up that book, Rich Dad Poor Dad, you're looking at that and you're going, “If these concepts are true, I could do X.” Are you further than X?

Yes.

That took you farther in that decade than you ever thought possible because the light shines only as far as you can see. You can continue to go and grow. The number is almost 90%, and I know over 75% of realtors never do a transaction. They go to real estate school, they get their license, they're going to get involved in real estate, and then comes to the part where you’ve got to go do something with it. It's hard. You've got to talk to your friends and family.

There's the term in real estate, The Undercover Agent. Nobody knows you're in real estate because you're afraid to tell everybody that's what you do for a living. It's those kinds of things where a lot of people get beat up by themselves. They get knocked out of the box by themselves. How did you deal with that with your own self? Here you are, you've got to keep your day job in order to stay in this country. You're trying to figure it out. You're working with the developer. Did you ever find that time in your life where you were sitting there going, “I don't know if I'm going to make it?”

That never crossed my mind. If I'm being truly honest, it comes a little bit down to self-realization that I don't know everything. I don't pretend to know everything. I don't ever want to know everything and I always need to keep and continue learning.

That’s why you got married. She knows everything. Ask her.

When she comes home, she'd love to hear this story.

She cannot read this.

The big thing is when you can pick up the crumbs, and I always tell success leaves clues, when you can pick that up, be grateful that this is a new opportunity. I remember in my engineering job going, “I hate this job.” It was one day that I thought, “This could be a stepping stone into another career that you always want to get into.” All of a sudden, my mindset is like, “I love this job. Who are the developers we're working with now that I can email them?” I’ve got all their emails and emailed them.

All of a sudden, I had a job offer to pivot and jump to the ownership side. It's those little times in life where you’re like, “Life's got me. I hate it. It’s crap.” You have to also realize what life is giving you in terms of clues or steps to get you to that next step. To your point earlier, it's not about jumping to step twenty. It's about keeping the momentum moving forward slowly. If you are a realtor, you’ve got your license. What's the next step?

I remember talking to my friends and family about the fact that I’m a real estate investor. They're like, “You’re what? You're an engineer. You’re in this box. Stay there.” It took me twenty times to tell them, “This is what I'm doing. Take me seriously,” because in the beginning, people didn't take me seriously. That can chip away your confidence, your ego and all that stuff. It’s knowing that you have the wherewithal and resilience to keep pushing forward. I always think about how my 65-year-old self won't hate me for the decisions I've made now. If you can think about it like that, that's all that matters.
Be grateful and go take the opportunity that’s been handed to you.
— Julie Smith
I agree with many people. We're all fearful of the unknown. The fear of, “What happens if this doesn't work? What happens if I fail?” You’ve learned a bunch of stuff along the way. For me, if I were to lose my $38,000 and that's the worst thing that can happen and I have to move back to Australia to my family and get another engineering job, what's the worst thing that can happen? A ton of people out there would love that life. Be grateful and take the opportunity that's been handed to you. It's about the mindset and how you change the way you approach challenges and risks. When you can get comfortable with what's on the other side of that door, then you're going to walk through that door 9 times out of 10.

One of the things that I do is instead of everybody saying, “You’ve got to have a big why,” I don't buy that. I have a big why not? Tell me why not? “You should buy that apartment complex.” “Sure, why not?” “It’s because we don't have any money, but we can find it.” It completely changes your thought process and your mindset of trying to go, “We need to buy it.” “We can’t.” “Why not?” Now you're thinking about solutions and you're completely solution-based in your thought process instead of going, “You're right. We can't because we're two foreigners in a bar in New York.”
It's so much about mindset. I love the fact that you say honestly that it never crossed your mind. You'll find that that is one of the clues to successful people is they never let themselves doubt to the point that they ever think that they can't. They always know that they can. It might take a little bit longer, it might be 10 years instead of 2 years, but they never think that they can't because we've all seen the other guys that do succeed. They're not that much different than you and me.

Probably the only other thing that I'll add to that is grinding. Grinding in a way that I don't want to do this hustling and all that stuff because there is a point where you can get burned out and we’re putting that over there. I'm talking about getting back up on the horse. They’re not afraid to roll up their sleeves and get a little dirty. That's the type of grind I'm talking about. There's balance in everything. Don't get me wrong. There have been times back when I had my full-time job and I was like, “This is so much work.”
The little things that I would realize, “Is there a process in what I'm trying to do, whether it be looking at your deals or finding deals or underwriting deals, that I could outsource to someone else? I don't have the time or the energy because I'm working full-time. I got the missus. I’m trying to keep healthy and get enough sleep and lots of stuff. Can I outsource that for $20 an hour?” I know that I'm worth more than $20 an hour. We’ll go off and do that. That's the little things that help. It’s those stepping stones, create procedures, help create systems that will put you in good stead for years to come later down the line that will make you ultimately successful.

That's the thing that you also see successful people do. They don't try to do it all themselves. You have to have an understanding of what happens. You want to see some funny stuff happen like watching a non-numeric person try and balance a checkbook. Watch an engineer try and put something together quickly. We've all got our process and understanding where you fit in that and doing what you're great at, and outsourcing with pride the pieces that don't go with you. That takes a bit of maturity and self-realization.
It's funny but when my wife sees me get out the tools, she knows to get 911 on speed dial. Here I am a general contractor. We've been doing this for more than 27 years building things. There's a lot to be said for that self-realization. When you look back on it and you look at the fact that your wife and the people you surround yourself with are some of the biggest key factors to your success, what does it mean to build the team that makes Reed successful? You’re the face. What does the team look like?
 
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Bet On Yourself: The investment in oneself, the investment in your business, is subconscious proof that you are worth it and you will not give up. That’s betting on yourself. That’s you betting that this is going to work out.
You mentioned an important person, which is your partner. When I first started on this entrepreneurial journey, Erica at the time was my girlfriend, and she probably didn't understand it, nor did my friends or my family but they supported me. They said, “If you want to go do it, go do it.” I don't understand it but I'll go do it, and that helps. I'm sure these people reading have friends, family, girlfriend, boyfriend who are doubting them. Everyone doubts.

There's maybe some uncertainty but they never doubt. I never had any doubt when I was going through this process.
Even to this day, my wife is my biggest rock and reflector when my chips are down. That's why you choose a partner in life. When your chips are down, you want someone there to protect you from the world for a little bit. I've been in those situations. We all have, and I'll be in them in the future but it starts there.

In terms of how I went and grew the team, the first person I hired was an undergrad from USC for $15 an hour to underwrite deals for me. I taught them my little process that I'd figured out, and this was back in ‘14 as well when I first moved to LA. Knowing that I had a full-time job and I couldn't get to underwrite all the deals that I'm seeing the brokers send me, I don't have the time or the energy to do that. I went, “I’ll hire someone for $15 an hour and they’ll get through four deals a week.” It was four more deals that I don't have to get through.

The next thing I started hiring were the little things like the website designer. I remember trying to do a Wix website back in the day and looking absolutely shocking. I was like, “What the hell am I doing?” It’s investing in yourself. The investment in oneself, the investment in your business is subconscious proof that you are worth it and you will not give up. If you go and say, “I'm going to spend $5,000 a website or $20 an hour on this person to help me underwrite deals or learn something or be another spoke to my wheel,” that is betting on yourself. You're betting that this is going to work out.

Back to the steps, these little crumbs help you build to what I've got today, which is a business partner. I have full-time employees. I have professional property management that does all the daily on-site management of the asset. I've got a credibly good general contracting team that I outsource all my stuff through. I supply stuff from the Asian markets in terms of flooring, hardware, lighting and granite. I've got another team member who's a part of that.

Building it from the infancy that it was into what it is today and it will be different in a few years’ time is the evolution of what we do as entrepreneurs. That is what keeps me going. I'm curious about different things in the process. I also am self-aware enough that I don't have to figure it all out at once. I can have other people do it for me.

Reed, now that you're further along than you ever thought you were going to be, and I don't know that maybe you envisioned having employees. Maybe they were a thought process of, “Someday I'll have employees,” but knowing what those employees were going to do probably wasn't in your first thoughts back in 2014. Where do you see yourself a couple of years from now?

I get that question a lot. The answer is I don't know, and that's okay.

Nothing has changed because you didn't know then in 2014.
It's about the mindset and how you change the way you approach challenges and risks.
— Julie Smith
That’s the beauty of it. I didn't know years ago that I'd be sitting here talking about systems and all that stuff. We are so focused as human beings on goals because goals have time. The biggest thing that I can allow myself is time to enjoy the journey. When I let go of what's going to happen in a couple of years, because the last couple of years have been awesome, I know the next few years are going to be even better.

When you have that mindset to approach like that and give yourself permission, you still want to be progressing forward and moving the ball down the fairway. That's completely true but also reflecting on the journey that has come and knowing that I have it within me to go and do whatever I set my mind to. If I'm going to be honest, I'll probably be in some private equity type of role where I'm supporting young guys myself to go out and find deals for me. I'll be probably doing it across multiple countries. Because I'm from Australia, we’ll look back in Australia and keep doing it here in America. It would be some role that I wouldn't be as active in the day-to-day business of building, and more of the control of equity and placing capital into good deals.

I interviewed Rachel Richards, who wrote a book, Money Honey. She and her husband, when they were building their business, they never made more than $35,000 a year. She always wrote goals and she brought a concept that I hadn't heard before, but she never completed all of her goals in a year. I thought either you don’t try very hard but, at the time, she'd gone from zero to retired before 27, so she did do that. Her concept was to provide more goals than we're able to accomplish so you are constantly striving and getting to the end of the year and going, “I checked off 113. I didn't get to the 196, but I got a lot of stuff done.”

It’s the same concept of how we spend time. If you have three days to do the job, it's going to take three days. If you’ve got 30 minutes, it might not be as pretty but it will get done. Seeing how you've done that in putting those systems together, it sounds like you're constantly improving, building and integrating more and more systems into the Reed System, if you will. What do you see in the next few years for yourself? Where do you see your company is growth at that point?
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Bet On Yourself: The goal is not to be the captain forever. It's to eventually get to a point where you have your subordinates take over the ship, and you can go do something else. 
I have this tendency to be a bit of a bottleneck because I want to control everything and I want to prove to my investors that I've done right by them. I'm starting to change into now, where I’ve got a couple of runs on the board and exits and big deals and giving back good returns so that I can be more confident in my own skin. Thus, I need to start being more in the CEO role and learning to delegate more.

For a few years, it's been about bringing more people into the team that I know can protect my blind spots, and I know what they are, and making sure that I'm setting up a ship to sail indefinitely even if I was to step aside. That's the goal here. It isn't to be the captain forever. It is to eventually get to a point where you have your subordinates take over the ship and you can go do something else.

The true measure of how good your system is if it operates without you. If you truly become unnecessary, that says everything about how you set up your system and how you've got it dialed in because now you've envisioned it, but you've broken it up so it functions day in, day out, with or without you.

I'm slowly learning that skill like most entrepreneurs when you start something. It's your baby, you want to control every aspect of it. You know this as well as I do. You've done every aspect of the business but that helps you know what you want to hire for. I try to do this every six months. I talk about black time, blue time, red time and green time. Black time being that CEO type of time and I need to allow myself to live in that time more.

When you're starting a business, you're probably going to be in a bit of red and blue. You’ve got to grind and do the things you don't to do like administration stuff. Think of the blue time like the conveyor belt in the factory that's making the widget. You don't need to be on the conveyor belt. As I grow, I can spend less time in the red and blue, and more time in the black to focus on where the North Star is for like the business and for myself. When you get started, it's all about you doing everything. You don't have mental time to stop and say, “Where am I headed now?”
When you can get comfortable with what's on the other side of that door, then you're going to walk through that door nine times out of ten.
— Julie Smith
You definitely wind up black and blue and in the red. That's for sure. I don't know about black time or blue time, but I definitely know that there are different roles and I know that being able to separate that out, as we've all evolved, we learn from that and we learn what we're good at. Unfortunately, we've seen fellow operators that aren't able to see their blind spots, that aren't able to function as a CEO, and that usually doesn't go well.

It does come back to self-realization and knowing where you're weak, because you have an ego and you think you can do everything. You can't do everything. It's impossible. We're human. We’re not robots.

Nor do you want to. There are some people who want to be in the middle of it all the time, and that can be disastrous for your business. Reed, I want to have you tell our readers where they can find you and where's the best way to get some more information on you like where your books are and those kinds of things.

The easiest way is to head over to ReedGoossens.com. The Podcast and Books are there. If you're ever coming through LA, and I'll offer this to people which I usually do, if you want to go for a coffee, a beer or whatever you want, hit me up at Info@ReedGoossens.com. Give me a little bit of a few heads up if you're coming through, and we'll try and get something on the calendar.

You can find Reed on LinkedIn, Instagram, and all the other places as well. Reed, I want to thank you for being with us.

Thank you all for reading. Don't forget to like, share and subscribe to the Real Estate Run Down on
Spotify, iTunes or wherever you get your podcast to get our automatic updates. You'll also find us on Instagram and YouTube. Leave us a review. I'd love to hear back from you. Reed, thanks again for stopping by.

Thank you so much for your time.

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About Reed Goossens

Reed goossens
Reed is a real estate entrepreneur, investor, author, public speaker and all-round good bloke! His real estate investing journey first started back in 2009 when he picked up the little purple book “Rich Dad Poor Dad” by Robert Kiyosaki. This book opened his eyes to a world of entrepreneurship that he was not aware existed. Up until this point Reed was a subscriber to the conventional 9-5 career-path. Something inside of him didn’t want to comply to conventional norms, and knew he had more to give in his life then just sitting in a cubicle for the next 50 years of his life. Reed wanted to take control of his life and Rich Dad Poor Dad was the book that changed it all. Reed’s background is in civil/structural engineering and has over 9 years of professional experience before taking the plunge full time into real estate investing and development. In his former engineering life one of the career highlights was being involved with infrastructure development of the 2012 Summer Olympic Games in London. Reed has also worked all over the world as an engineer including Australia, NYC, Los Angeles, Fiji and Europe. Reed moved to the US in 2011 for the love of two things: Firstly, his wife, and secondly the big apple, NYC! Within the first year of living in the US he had purchased his first duplex for $38,000. This experience taught Reed a lot about the benefits of Investing for cashflow here in the US. Barriers to entry are a lot lower compared to Australia.
Since this time, Reed has gone on to start RSN Property Group, a multifamily syndication investing firm which has been involved in the acquisition of over $60 mill worth of real estates to date. He has also launched the podcast “Investing in the US – An Aussie’s guide to US real estate” in early 2016, wherein he interviews the cream of the crop within the real estate industry to better educate other investors who want to break into the US Market.